In response to the challenges posed by the Covid-19 pandemic, KADERE Self Help Group (SHG) was established, primarily comprised of online cab drivers in Kenya. The pandemic severely impacted the livelihoods of drivers, leading to financial struggles, job losses, and health concerns. Recognizing the lack of support from existing online transport companies, KADERE SHG was formed to address the welfare of its members.
During the pandemic, online transport businesses suffered, with drivers facing difficulties in meeting lease targets, resulting in some losing their vehicles. The absence of healthcare and insurance for drivers underscored the vulnerability of the sector. In response to this, KADERE SHG was founded to empower local e-hailing taxi drivers, starting in Nairobi County.
In 2020, the group realized the need for its own online transport application, leading to the creation of KD RIDE. The application aims to provide drivers with control over their destiny, allowing them to determine reasonable fares and commissions. KADERE SHG seeks to empower drivers economically, socially, and medically, enabling them to own and properly maintain their vehicles, build homes, and achieve financial independence.
KD RIDE represents the group’s vision for proper healthcare, vehicle ownership, and financial stability. The application is envisioned as a tool for drivers to take charge of their livelihoods, ensuring their well-being and safety while serving passengers. The group plans to expand its services to other counties, establishing partnerships with county governments and becoming a preferred transportation choice.
Furthermore, KADERE SHG envisions extending its operations beyond Kenya, serving as ambassadors to neighboring East and Central African countries. Through strategic partnerships and responsible business practices, the group aims to generate revenue for the nation through repatriated revenues and taxes. Ultimately, KADERE SHG is confident in achieving its long-term goal of becoming a transportation application of choice in the region.
PROBLEM AND THE SOLUTION
Transportation is an essential aspect of modern life, comparable to communication. The traditional taxi business was inefficient and costly, prompting technological advancements and the emergence of tech companies to revolutionize the industry. KD RIDE, a new entrant in the transportation sector, recognizes this need for change and convenience. The online transport service offered by KD RIDE is praised for its safety, speed, reliability, and convenience. The application provides a seamless experience for both corporates and individuals, allowing them to easily book a cab at a fair rate with just a touch of a button. KD RIDE distinguishes itself by comprising experienced drivers and motorbike riders who have been integral to the online transport network. These professionals prioritize punctuality, safety, and efficient communication, ensuring a smooth and reliable transportation experience for passengers and goods alike.
TARGET MARKET
Our target market is the Rider.
The Rider is that corporate employee running from one meeting to another, that County Executive having an appointment, that citizen going to see a doctor or even that child going to school. The list is endless but basically everybody is our target market.
As long as one is to be moved from one point to the other, or, an item is to be delivered from one place to the other, KD RIDE will make it happen.
